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Social Media for Business


Many people have incorporated social media into their lives, making the platforms extremely influential. Also, all social media sites are involved in advertisements for products and services, highlighting their impact on a business's audience (Appel et al., 2020). Mark Schaefer is a world-renown marketing consultant who aids in the growth of businesses by guiding their creation of an online presence, ensuring they have authentic engagements with their audience. Shaefer (2018) highlights five foundational actions to help businesses understand the basics of social media marketing. These strategies involve creating a more human social media presence, invoking loyalty from the target audience, understanding the audience’s interests, posting content that engages the audience, and promoting content sharing. According to Schaefer (2018), social media platforms are tools for businesses to connect with their consumers and keep their brands alive. Although many businesses face obstacles when implementing their social media marketing strategies, some approaches could increase their chances of success. Social media has increased competition among businesses in different industries. In ballet, social media can be used for multiple purposes, such as establishing an image, attracting potential clients, and maintaining relevance. Businesses need reliable social media marketing strategies to enhance their productiveness through real connections, purposeful content, and authentic information. Joni Dougherty
Social Media for Business

Social Media for Business


Many people have incorporated social media into their lives, making the platforms extremely influential. Also, all social media sites are involved in advertisements for products and services, highlighting their impact on a business's audience (Appel et al., 2020). Mark Schaefer is a world-renown marketing consultant who aids in the growth of businesses by guiding their creation of an online presence, ensuring they have authentic engagements with their audience. Shaefer (2018) highlights five foundational actions to help businesses understand the basics of social media marketing. These strategies involve creating a more human social media presence, invoking loyalty from the target audience, understanding the audience’s interests, posting content that engages the audience, and promoting content sharing. According to Schaefer (2018), social media platforms are tools for businesses to connect with their consumers and keep their brands alive. Although many businesses face obstacles when implementing their social media marketing strategies, some approaches could increase their chances of success. Social media has increased competition among businesses in different industries. In ballet, social media can be used for multiple purposes, such as establishing an image, attracting potential clients, and maintaining relevance. Businesses need reliable social media marketing strategies to enhance their productiveness through real connections, purposeful content, and authentic information.


The major role of social media in businesses is marketing. In the ballet industry, social media platforms help establish a company's stability through improved communication, building the brand, and attracting more clients. The advantages of having an online presence for ballet companies and organizations can be assessed through comprehensive analysis. Nevertheless, social media is a considerable contributor to marketing strategies and practices because it concerns people's inclinations (Li et al., 2021). As ballet continues to grow nationwide and worldwide, companies should revolutionize their marketing approaches to match potential clients' expectations. Besides, social media has highlighted the ability of companies to establish a human connection with the public. People's varying perspectives of ballet have pushed ballet organizations to be more straightforward in their interactions with the public and clients (Gaglano, 2020). People's opinions on the ballet industry contribute to implementing proper marketing strategies. Schaefer (2018) points out that marketing approaches on social media rely on meaningful content and relatable topics. As people interact on social media, they approve and disprove products and services. Potential clients in the ballet industry learn about ballet and decide on which company to join from information on social media platforms. Therefore, social media promotes urgency in meeting consumer needs by encouraging fast responses, more human interactions, and access to information.

Social media has become exceedingly practical in the business environment. A ballet company should establish a comprehensive image on social media to attract potential clients. Depending on the company's objectives, its social media platforms should highlight its intentions, such as educating the public, introducing the company, or maintaining its credibility (Bhattacharya & Majumdar, 2021). Moreover, advertising on social media enhances a business's beneficial gains by assessing reviews on the platforms. Gagliano (2020) explains that the information obtained from the public response to ballet campaigns and advertising helps companies adapt according to people's expectations in the ballet industry. For instance, when individuals want to join a ballet school or company, they will review the school's social media for services that cater to their expectations. Social media has created a way for consumers to contact businesses quickly to give remarks and communicate their concerns (Behera & Balaji, 2019). Potential clients can go on a company’s social media platforms and write their comments regarding their concerns. This has enabled organizations to improve their practices to avoid losing clients and creating a hostile social media climate. Ballet companies and schools can learn from their followers on social media regarding embodying policies that align with the well-being of their clients and associates. Information on social media is of utmost importance to consumers and potential clients. Therefore, social media in the business environment has led to the spread of information, contributing to relevant business strategies.


Furthermore, businesses can maximize using social media to enhance their efficacy. People engage with businesses and organizations that embody a revolutionary vision and reflect their idea of what a brand should entail (Appel et al., 2020). Social media users prioritize posts and content that is relatable and close to their desires. Nonetheless, media content and messages on social media that showcase ballet positively and pleasantly attract diverse clients. This shows that ballet companies should focus on certain factors that get more attention from the intended audience. Besides, the ballet audience can be relied upon to spread information regarding ballet; therefore, ballet companies should appeal to them extensively (Gagliano, 2020). Ballet organizations need to share honest information and support only credible sources when promoting their activities on social media. Additionally, they should prioritize content that connects emotionally with their audience (Schaefer, 2018). Also, highlighting how they can meet potential clients' expectations would encourage participation from social media users and conversations about the business. This strategy can narrow a ballet company's audience, allowing them to define their client type. A ballet company’s social media platforms should provide the knowledge sought by its audience. It is beneficial for businesses to have websites and social media platforms that offer substantial information on their services and products. Therefore, creating interesting and intentional content for social media platforms enhances a company’s potential to grow.


Despite its extensive advantages, social media marketing is riddled with obstacles that require expertise to overcome. Vinerian (2017) states that these challenges can be resolved by researching potential clients and creating marketing protocols for the different platforms. In ballet, understanding the diverse demographics across social media platforms contributes to approaches that attract suitable clients (Gagliano, 2020). Insufficient research contributes to challenges that arise during interactions with the audience. Additionally, companies can fail to impact their audiences efficiently, creating obstacles that hinder their growth. Unfavorable public image due to inadequate interactions with potential clients can harm a business's online presence (Behera & Bahaji, 2019). For instance, ballet organizations should have platforms with information covering all dimensions of their audience's expectations. Ballet organizations should note that their websites and platforms are educational to their audience. Moreover, obstacles can arise from social preferences and cultural issues among social media users and the public. Cultural objection is a predominant challenge for many businesses (Bhattacharya & Majumdar, 2020). For instance, boys and men may be discouraged by their cultures from pursuing careers as ballet dancers. This shows the importance of expecting obstacles while interacting with different demographics. Attracting an audience and promoting engagement on social media requires in-depth information generated through analysis. Therefore, businesses should consider potential obstacles when establishing their social media marketing strategies.


Solutions to potential challenges involve focusing on extensive research on the potential audience. Ballet companies should establish an authentic connection with their audience to avoid challenges during interactions. They should establish methodologies for posting content on different social media platforms. This enables businesses to coordinate reactions to their content and offer proper responses. A ballet company can maximize social media usage by developing an in-depth marketing approach (Gagliano, 2020). This involves monitoring and adopting the latest trends for connecting with the audience. Establishing a strategy team that stays ahead of evolving social media interactions can resolve many obstacles that could arise from misinformation (Schaefer, 2018). Businesses should carefully align their activities on social media with their objectives without discrediting their intentions. When products and services are appreciated by the audience despite being insensitive to some people, the business will eventually suffer as a consequence. Considering cultural norms while creating marketing strategies would help avoid major setbacks. Additionally, sensitizing the company's members to cultural sensitivity will encourage positive interactions with clients and social media users. Therefore, businesses must assess the reach of their content and the associated demographics while establishing marketing strategies.


In conclusion, social media marketing strategies should promote a business's ability to connect with its target audience and encourage interactions with social media users. Companies require expert advice to overcome potential obstacles when implementing social media marketing approaches. Ballet companies have strived to adapt to social media dynamics; nevertheless, fast-changing communication channels could overwhelm the companies’ platforms. Schaefer (2018) suggests that companies and businesses need to transform and adjust their marketing team to implement new approaches that adequately meet their audience's expectations. The online community determines the capacity of the target audience to spread information regarding a company or a business. Establishing a social media presence that showcases fundamental human values promotes a business's interaction with consumers. This allows the business to create a positive public image. However, social media can exacerbate a business’s public relations challenges in some cases. Therefore, businesses should continually assess their marketing strategies across different platforms and enhance their authenticity in the public eye. A company's management should promote practical and updated social media marketing strategies.



References


Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79–95. https://doi.org/10.1007/s11747-019-00695-1

Behera, S. & Balaji, P. (2019). Social media marketing: opportunities and challenges. International Journal of Management, Technology, and Engineering, 9(4). https://www.researchgate.net/publication/340925460_social_media_marketing_opportunities_and_challenges

Bhattacharya, D.S., & Majumdar, P.A. (2020). Aspects and influence of social media marketing in today’s world: A review of scholarly articles. International Journal of Engineering and Management Research, 10, 96-105.

Gagliano, A. (2020). Digital media marketing for dance: Enhancing audience engagement with ballet companies and concert dance performance. Journal of Undergraduate Research, 22. https://journals.flvc.org/UFJUR/article/download/121994/126109/

Li, F., Larimo, J. & Leonidou, L.C. (2021). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Acad. Mark. Sci. 49, pp.51–70. https://doi.org/10.1007/s11747-020-00733-3

Schaefer, M.W. (2018). Social media explained (2nd ed.). Louisville, TN: Schaefer Marketing Solutions.

Vinerian, S. (2017). Importance of strategic social media marketing. Journal of Marketing, 5(1), pp.28-35. https://marketing.expertjournals.com/ark:/16759/EJM_504vinerean28-35.pdf


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